Course Content
10-Standalone Units
Basic Skills
-
Unit 1: SEO Basics
-
Unit 2: Keyword Selection
-
Unit 3: Page Optimisation
-
Unit 4: Link Building
-
Unit 5: Google Search Console
Unit 1: SEO Basics
Learn the basics of Search Engine Optimisation.
- Spidering, indexing and ranking
- Ranking Factors
- Selecting Keywords
- Website Structuring
- Optimising Webpages
- Link Building and Social Media
- Technology Optimisation
- Usability Optimisation
- Avoiding Black-Hat SEO
- Reporting Competitor Spam
Unit 2: Keyword Selection
Learn how to collect, analyse and organise keyword research data.
- Discovering High-Value Keywords
- Forecasting Prospective Traffic
- Analysing Competitor Websites
- Using Long-Tail Terms and Synonyms
- Compiling a Keyword Dictionary
Unit 3: Page Optimisation
Learn how to optimise important on-page ranking factors.
- Optimising URL Names
- Optimising Page Title Tags
- Optimising Meta Description Tags
- Optimising Heading Tags
- Optimising Paragraph Tags
- Optimising Link Anchor Text
- Optimising Bullet Points
- Optimising Image Names
- Optimising Image Captions
- Optimising Alt Attributes
- Optimising Title Attributes
- When to Use Meta Keyword Tags
- Handling Duplicate Content
- Writing Search Engine Friendly Content
- Avoiding Content Violations and Penalisation
Unit 4: Link Building
Learn how to optimise important off-page ranking factors and boost your digital footprint.
- Building High Quality Links
- Avoiding Low Quality Links and Spam
- Building Inbound Traffic with Social Media
- Building Inbound Traffic with Discussion Forums
- Building Inbound Traffic with Directories
- Building Inbound Traffic with Review Sites
- Building Inbound Traffic with Video Blogging
Unit 5: Google Search Console
Learn how to set-up and use the Google Search Console.
- Setting-up the Google Search Console
- Setting-up a Robots.Txt File
- Setting-up an XML Sitemap
- Using the Google Search Console
Advanced Skills
-
Unit 6: Structuring Websites
-
Unit 7: Technology Optimisation
-
Unit 8: Google Analytics
-
Unit 9: Analysing Competitor Websites
-
Unit 10: SEO Project Management
Unit 6: Structuring Websites
Learn how to structure your website for local, national and international searches.
- Planning with a Graphical Sitemaps
- Defining Search Engine Friendly Links
- Structuring Websites for Local Search
- Structuring Websites for National Search
- Structuring Websites for International Search
- Structuring Websites for Product Searches
- Structuring Websites for Service Searches
- Deploying Common Structural Tools
- Structuring Your Blog
- Running Special Campaigns
- Maintaining PageRank with 301 Redirects
Unit 7: Technology Optimisation
Learn how to test your website infrastructure and what to do if there are problems.
- Running Mobile Friendly Tests
- Running Page Speed Tests
- Testing SSL Certificates
- Monitoring Server Performance
- Selecting High Performance Servers
- Choosing the Best Domain
Unit 8: Google Analytics
Learn how to monitor important ranking factors with Google Analytics.
- Monitoring Dwell Times
- Monitoring Bounce Rates
- Monitoring User Engagement
- Testing Usability with Google Experiments
- Testing Mobile Usability with Google Chrome
Unit 9: Analysing Competitor Websites
Learn how to decompile and reverse engineer high ranking competitor websites.
- Estimating the Size of Competitor Websites
- Evaluating Competitor Site Structures
- Decompiling Competitor Web Pages
- Estimating Relevant Page Counts
- Estimating External Link Counts
- Pinging Competitor Servers
- Using the SEO Score Card
Unit 10: SEO Project Management
Learn how to manage SEO projects and deliver high quality results, on-time and at the agreed budget.
- 9-Knowledge Areas of Project Management
- Waterfall vs Agile Project Models
- Setting SEO Goals
- Using a Content Matrix
- Implementing the SEO Project Model
