SEO – Search Engine Optimisation
What is SEO? | Who is SEO for? | What is White Hat SEO? | What is Black Hat SEO? | What are the points to consider for SEO? | What is Hosting? | What is Website or Blog Design? | What is website or blog content? | What is On Page SEO? | What is Off Page SEO?
What are the points to consider for SEO?
3. What is website or blog content?
Website content writing is the most effective, cost efficient and all-round best marketing strategy to drive more traffic to your website, generating leads and sales. The key in content writing is to understand that results are directly connected to the quality of your content.
The content of your website or blog is very important for good SEO: good content is the king of SEO. You need to know exactly what the purpose of the content is and why you are writing it.
You also need to decide exactly who your audience is. Who are you are writing for? The strategy here is to create amazing content that fills the needs of this group, enabling you to establish yourself as an authority in the SEO space.
Tips for writing good website content:
Keep it clear, concise, focused and to the point:
Your potential customers find the content of your website for a reason, whether through a search engine or by spotting a link that gets their attention. Their goal is to learn more about the subject you headlined and you owe it to them to provide it.
To do this, your content must be focused and on-topic as possible, so don’t waste time with subjects that aren’t essential to the main point. Just as important is your ability to keep it clear and concise. One way to do this is to remember to keep your paragraphs short for easy scanning. Humans are built to embrace success – it’s the same reason why video games are designed with lots of achievement at the start, it creates an addiction.
Your content is the same way: with each paragraph, the reader gains a subconscious feeling of victory, driving them to the finish. Write with your natural voice, as you would speak in everyday conversation. Your readers want to read in an easy way; they are not reading a book. So forget what you learned in school and be as easy-going in your writing as you are in a normal conversion.
- Edit, Edit and Edit:
Divide your writing into phases. The first phase is to read everything. Did you hit all the points you wanted to cover? Identify the issues and fix them from the top down. Also ensure the length of your post matches the depth of content. If you find your content getting “fluffy”, you may need to cut some sections of text. In the end, this will make your writing more thorough.
The next phase is to read the text out loud to see where it gets too wordy. When most people read, they sub-vocalise, reading the words aloud in their heads. Reading it out loud also help you to punctuate the text properly as you will naturally pause for breath where there are full stops and commas.
Lastly, double-check your spelling, grammar and voice. Save this until last, since you will be editing most of the text in the previous two steps, and you don’t want to miss anything. Keep the tone of the article consistent and use the correct words that match the meaning of each sentence: e.g. do you know if you should be using “their”, “there” or “they’re”?
If you find yourself editing more than you have typed, then try writing your content the old-fashioned way, using pen and paper. As writing takes longer than typing, this forces your brain to slow down and put more thought into the text, which is essential in producing high-quality material.
- Make the content actionable:
Talking about your success is fine, but what your customers really want to know is: how they can do it too. By creating actionable content, you give your audience things they can try immediately; this will make them come back for more information, and interact more with the content of your website.
A good way to do this is to create lists or highlight key tasks in your content to help the reader specifically identify what they need to do. This also gives them a reason to return to your article when they run into a similar issue later down the road.
This is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products. It builds trust because you have given your readers tasks they can try for themselves in order to experience immediate results, and nothing sells like positive results.
- Add images:
Images can take a decent post and make it great. The key in shareable content is to find a relatable image. Using stock images for the sole purpose of using images may look better than a completely text-based piece of content, but it’s pointless if it doesn’t benefit the reader.
For example, don’t use an image of a computer when you are talking about technical issues, instead use an image of a person pulling their hair out in frustration. When you find images that have emotional appeal, your customers, who are more likely to be in the same position, will relate better to your content.
Lastly, try to create your own images and graphics and tailor-make them for your content, rather than using stock images. By having graphics and images paired with your content, you offer materials that are easier to read and understand. Articles with images get 94% more views than articles without, that’s a large percentage to miss out on.
- Provide answers:
No one wants to leave with more questions before reading your article. Again, people are visiting your website for a reason. Remember, with your headline, you made a promise to answer all their questions, so you need to be sure that your content provides the answers they are looking for.
If you are having trouble knowing whether you have efficiently answered all the potential questions in your article or not, try reading your content from a potential customer’s prospective. Think of the questions they may ask. It can be difficult to explain a topic that you have a lot of knowledge in to a beginner, but by putting yourself in their shoes, you can eliminate a lot of issues.