What are SEO Articles? Four Writing Tips
Keywords: SEO, KEYWORDS, ANALYSIS
What are SEO articles? What are the critical differences between SEO articles and other kinds of written content?
There is crossover with many different kinds of article, but SEO articles are primarily written to achieve enhanced visibility on Google for your business, using necessary keywords.
There are sure-fire rules to follow when writing SEO content, which will help to increase your possibilities of a higher ranking.
However, much of the advice about writing SEO articles which is found online is like reading a complicated spell book in a fairytale. Suggestions are vastly overcomplicated, and many of the recommendations are contradictory or unproved.
Our suggestion is to follow these four tips and to not worry too much. Google is a very effective tool, designed to help you. Therefore the smartest thing you can do is to create content which is as relevant as possible to your target market.
1) Analyze the best Keywords
When writing an SEO article, start with some good keyword analysis. Decide which phrases and individual search queries are most used on Google and take a note of the frequency that these are used on a monthly basis.
This will give you the competitive advantage of knowing how popular each keyword is. Keywords with thousands of monthly searches are very competitive. You’ll struggle to get your content on page one of the Search Engine Results Page using these terms.
On the other hand, longer or more specific (long tail) keywords typically have fewer searches and are less competitive. Simultaneously, they are much more specific to your business, and therefore, will draw in a more relevant audience.
Create a varied list of relevant keywords that you simply wish to use for articles, with monthly searches of between ten and fifty hits. This is often a decent place to begin.
2) Use Your Keywords properly
You can worry too much about where exactly to place keywords in SEO articles. Some people say that you should use a keyword a specific number of times in an article. Others say that your keywords should represent two to three percent of the entire word count of your article.
There is no evidence to prove that either of these strategies is the most effective. However, it’s necessary to include your keyword within the title of your article, and also, at some point between the first and final paragraph. However, even this isn’t a hard and fast rule. In some articles, you will use the keyword half a dozen times, and in another, only twice. Write the article naturally and don’t force the issue.
The other necessary thing is that the content of you SEO article is relevant to the keyword you have chosen. If you’re aiming to use the keyword “spring planting concepts for sandy soil”, then check that your article is truly relevant to this topic. Don’t write general content and then sneak in a keyword by hiding it, as this may not work. Even if you manage to trick Google, which is unlikely, you will be missing out on attracting your target audience.
In addition, check that your keywords read grammatically and make sense. Lots of search terms don’t make sense in grammatical sentences. It’s fine to vary your keywords a little so that they make sense. Remember that Google’s search bots won’t be keeping your business afloat, but real shoppers and human beings. Therefore, make sure that your top priority is readability.
3) Write one valuable thing
By a long way, this is the most important of our four tips. The net is choked with junk, but this means that it’s easy to stand out from the crowd if your content is genuinely valuable to people.
The internet is primarily a way for people to communicate and send data to each other. People are looking for answers. Now that you’ve done your keyword analysis, you will have noticed that many of your top long-tail keywords are questions. These queries, implicitly or expressly, are what people type into Google. They are either going to be searching for an area, a service or for information.
Your SEO articles can be an opportunity to answer these queries easily and quickly, and that will make your customers’ lives easier.
You are the expert in your own field of business, so make use of this knowledge to create some valuable content.
“How to” articles are an excellent place to begin, as these give your customers useful data and are easy for people to browse. If you know a lot about your field of business, you will be able to write these articles easily and quickly.
Turn your keywords into useful and relevant article. For example, the keyword “on-line selling for dentists” is the theme for all of these articles:
Top ten on-line selling Tips for Dentists
Your final Guide to on-line selling For Dentists
3 ways in which on-line selling For Dentists Fails (And how you’ll be able to regain results)