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Top 6 Reasons Why You Need SEO
Before we explain the top 6 reason why you need SEO, let us first explain the importance of SEO.
Why SEO is Important?
Today, 94% of consumers and businesses search the Internet before buying a product or service. They submit their keywords to a search engine and get a list of relevant websites in return. People usually visit websites that are at the top of these lists, because they appear to be more relevant to their search.
Most companies find that their competitors are on the top of these lists.
Studies show that if your website is not at the top of these lists, you will never reach your customers online. If you have ever wondered why your competitors rank better than yours, it’s because of a marketing technique called SEO.
SEO stands for Search Engine Optimisation. This technique helps your website to rank higher than millions of other sites in response to customers searching for certain keywords.
The search engine system collects information about every page on the web, and it can help people to find exactly what they are looking for. When your page gets higher rankings, it helps more people to find you.
To get higher rankings, your website must have all the ingredients that search engines are looking for. This is where SEO can help. SEO looks for text, content, links, page titles and other pieces of relevant information contained in the HTML code of your website.
For example, when someone searches for a book title, the search engines will narrow the results to show the pages that contain the words being searched for. To get more business, your website must be on the first page of all the big search engines for the specific keywords that are relevant to your potential customers. Without SEO, your site will never be found online by your customers.
In today’s competitive world, you need solid SEO techniques to get your site on top of the search results.
Why Do I Need SEO?
Why do I need SEO? This is something that many small business owners wonder.
The answer is simple. People search all day, every day, for billions of subjects. That’s right: Google processes 3.5 Billion Search Queries Each Day. SEO helps to put your website in front of people when these Internet searches happen.
This is helpful for your business for 6 reasons.
Reason 1: Gives You the Opportunity to Answer Customers’ Questions
Many people research products and services before they commit themselves to buying something. They want to know about quality, prices and various options. They also want to know how the product or service will satisfy their paying points. Why not get those answers from you?
By being present in the research phase, you will establish your company in your searcher’s mind. This turns potential customers into real customers. Don’t miss out on that opportunity.
Reason 2: Ensures your Product or Service to Show up First When Customers Search to Buy
SEO will help people find your website.
This helps to put your website in front of consumers in a much more organic and natural way. Remember, 95% of people stay on page 1 of their Internet search. That’s a lot of money for businesses on page 1 and not a lot for everyone else.
What’s the point of having a website when people can’t find it? As you know, there are billions of websites available on the World Wide Web. Search engines like Google, Yahoo and Bing give so much flexibility to the online audience to search for any website. Don’t let your website stay buried under the pages of your competitors.
SEO plays an invaluable role here, as it gets your business website found and noticed; which generates more clicks and views by potential customers, partners or investors. Therefore, it’s vital for a business to gain visibility in the online field, which ultimately leads to a more positive conversion rate.
So when someone searches for a product or service you provide, your website needs to show up before your competitors. SEO is the purest form of direct marketing. People search, and you are there to fill their needs. You don’t need flashy ads or sales clichés: just your website, ready and waiting to serve your customers.
Reason 3: SEO Attracts Relevant Traffic
SEO is much more than just achieving top ranking on search engines. It also attracts relevant traffic. The right kind of traffic to your website is very crucial for your business, as it helps to convert people searching to potential customers. Remember, profitably comes from successfully converting your traffic to subscribers and then following up warm leads.
Therefore, SEO completely helps you to target relevant visitors to your website for more customers and more sales.
Reason 4: SEO Builds Trust and Credibility
SEO can make your brand stronger, better and well recognised. These days, everyone uses Google to search for whatever they are looking for, and if your website is right there at the top of the search engine result page, it goes a long way in boosting the customer’s trust and your credibility. If you are right where the customers are, at the right moment and with the right solution, you will win big.
Reason 5: SEO Helps Build Your Brand
Converting your product or service into a brand and then making it the top brand is what we dream of. When more people visit your website, get familiar with your business and order from you, then more people are likely to come back again and tell their friends about your product or service.
SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of web traffic. SEO will help to accelerate your branding campaign and make your website memorable.
Reason 6: SEO Convert a Local Business into a Global Business
Think big and then think bigger.
Converting a local brand into a global business is difficult, yet a rewarding accomplishment. There is no limit to growing globally online, and one of the most important steps in achieving international success for a brand is the collective performance of its web properties and international search engine results.
SEO can prove to be invaluable in turning a local brand into a global success.
Hopefully, you are starting to see how SEO helps your business. Simply having a website and selling great products or providing great services doesn’t guarantee that you will out-rank your competitors in the search results. That’s why you need SEO.
Your website must be built to cater for the search engines, and your website must have a strong reputation online. SEO helps your website satisfy both requirements and helps to show search engines that your website is worth putting on page 1.
A solid SEO strategy can take your website from page 100 to page 1, infinitely increasing your chances of being found by potential customers. Doing proper SEO will take consistent effort, continual monitoring and constant refining, but we are here to help.
We are global experts in SEO. We help businesses become more visible on the Internet.
Click here to receive a FREE consultation with Red Dragon Webmaster consultant today.